Orlando, Florida-based flexEngage, a global leader in dynamic receipt and transactional communications, has partnered with retail media technology company, CitrusAd. Through this partnership, retailers will be able to leverage the CitrusAd network to monetize and personalize their digital receipts and transactional e-commerce messages.
For years, grocers have benefitted from incremental revenue by delivering manufacturer promotions along with their receipts. When the pandemic hit, consumers looked for more contactless options across the entire shopping spectrum. This need gave rise to digital or electronic receipts for in-store purchases, as well as online shopping.
The shifting consumer behavior teed up flexEngage to offer its personalized receipt marketing and e-commerce messaging software to grocers to meet these demands.
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