March 4, 2024
PepsiCo went out big for the first global redesign of the Pepsi brand in 14 years. The company literally went out with the new look, launching digital installations above major landmarks around the world, including The Q2 arena in London and the Nile River in Egypt. In some areas, the displays were accompanied by light shows.
The refreshed Pepsi logo was announced in the U.S. market just about a year ago and started to roll out here in the fall. The updated visual identity coincided with the brand’s 125th anniversary.
Click here to learn more from Progressive Grocer.
