Webinars

Achieving common understanding and support within the independent grocer space is paramount to bringing HBC/OTC benefits to our local communities and independent retailers.

NGA and Fincretive are committed to providing online content and information sessions to help independent grocers activate and maximize the HBC/OTC benefits for their stores and their customers.

Below you find both Upcoming sessions to register for and also Past Webinars to watch for the first time or refer to in the future.

Upcoming

Common Merchant Questions

What is the HBC/OTC market opportunity?

A great resource to find out about what the HBC/OTC and overall health benefit market could mean for your business can be answered by reading, How Healthy Benefits Programs Can Be A Boon For Retailers, from Oliver Wyman Retail Consulting Group.

How do I start? Who do I talk with to get started?

  • There are several paths to accept HBC/OTC benefits in your store.
  • The “How to Get Started with Gateway Integration” on this site is an easy first step.
  • Connect with your POS provider or wholesaler.
  • Reach out directly to different terminal-based providers.

What are the requirements to accept HBC/OTC?

  • The minimum requirements are:
  • A method of transacting – either POS or Terminal.
  • Merchant IDs from plan processors.
  • Additional items include:
    • Education and marketing pieces to tell your customers that HBC/OTC is accepted at your store.
    • An understanding of the potential audit requirements from different agencies – related to approved purchases.

    Common Questions from Customers

    How much money do I have to spend?

    Currently, each plan has different ways to find card balances. The most common being a login or phone call to your health plan.

    Where can I spend my funds?

    • In-store campaigns are the most direct way for customers to know where to use their cards.
    • Different plan providers have “zip code” searches on their plan sites.

    How do I enroll?

    Enrollment in different benefit plans is handled directly by the health plans and programs – not the local grocer. Reach out to prospective Medicare or Medicaid plan providers for more information.