Las Vegas, NV – The National Grocers Association (NGA) proudly honored T.A. Solberg Co., Inc. (Trig’s) with the Peter J. Larkin Community Service Award, sponsored by Kimberly-Clark, during the Opening Session of the 2025 NGA Show on Sunday, February 23, at the Caesars Forum Convention Center in Las Vegas, Nevada.
With stores across Northern Wisconsin, Trig’s has long been a pillar of each community they serve, donating more than $2 million annually to support education, conservation, first responders, veterans, healthcare, and food security. With a focus on strengthening local communities by providing essential resources and support, their charitable efforts make a meaningful difference in the lives of their customers.
This year alone, Trig’s local contributions include:
– Funding scholarships for local schools and colleges
– Expanding remote healthcare access in small towns and senior living facilities
– Supporting healthcare organizations and fundraising initiatives
– Purchasing AED devices for local youth camps
– Providing body cameras and K9 units for local police and fire departments
– Donating to food banks, backpack programs, and conservation groups
– Sponsoring veterans and disabled individuals in outdoor activities
Beyond their generous financial contributions, Trig’s has also fostered a culture that empowers their employees to actively engage with their communities—volunteering at food pantries, supporting local causes through store initiatives, and responding to urgent needs are all regular activities undertaken by Trig’s dedicated employees. Whether hosting holiday meals, outfitting veterans’ groups with custom apparel, or rallying behind critical community efforts, Trig’s commitment to being service leaders is deeply rooted and clearly visible.
“In everything independent grocers do, they strive to be more than just a grocery store—they aim to be a cornerstone of their communities,” said NGA President & CEO Greg Ferrara. “Giving back isn’t just a responsibility; it’s part of who independent grocers are. I’m privileged to be able to recognize Trig’s and acknowledge their commitment to making a meaningful impacts where they matters most.”
The NGA Peter J. Larkin Award for Community Service was established in 2019 in honor of NGA’s former President and CEO, Peter Larkin. Past winners include RoNetco Supermarkets, Ideal Market, Cub Foods, The Independent Grocery Industry, and Associated Grocers of New England. For more information on NGA Awards, please visit our website.
About NGA
NGA is the national trade association representing the retail and wholesale community grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for about 1.2 percent of the nation’s overall economy and is responsible for generating more than $250 billion in sales, 1.1 million jobs, $39 billion in wages and $36 billion in taxes. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers’ associations, manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
