Las Vegas, NV – The National Grocers Association (NGA), the nation’s leading trade association representing the independent supermarket industry, along with sponsoring partners Kellanova and Unilever, celebrated the winners of the annual NGA Creative Choice Awards contest today at the 2025 NGA Show at the Caesars Forum Convention Center in Las Vegas, Nevada.
Recipients of the awards, which honor the best marketing and merchandising programs in the independent grocery industry, were recognized during a breakfast session this morning, kicking off the third and final day of the Association’s annual meeting and convention.
From each category winner, one “Outstanding Marketer” and one “Outstanding Merchandiser” were selected by the independent supermarket community and their supporters through online voting.
This year’s Outstanding Marketer is Harps Food Stores and the Outstanding Merchandiser is Adams Fairacre Farms Hudson Valley Fresh Dairy Farmers.
“Independent grocers continue to set the standard for creativity and innovation in marketing and merchandising,” said Laura Strange, Chief Communications & Engagement Officer and Senior Vice President. “The Creative Choice Awards celebrate the outstanding efforts of these retailers who are finding unique ways to engage their customers, drive sales, and strengthen their communities. We’re proud to recognize this year’s winners and appreciate the support of Kellanova and Unilever in honoring excellence in the independent grocery industry.”
For more information on the NGA Creative Choice Awards, please visit our website here.
Details and important deadlines regarding the 2026 awards will be announced this fall.
About NGA
NGA is the national trade association representing the retail and wholesale community grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for about 1.2 percent of the nation’s overall economy and is responsible for generating more than $250 billion in sales, 1.1 million jobs, $39 billion in wages and $36 billion in taxes. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers’ associations, manufacturers and service suppliers. For more information about NGA, visit www.nationalgrocers.org.
