The Critical Element of Independent Innovation
In today’s competitive grocery market, retailers must constantly innovate to meet the needs of their customers while staying ahead of the competition. One retailer, Tom Charley, CEO and owner of three Shop n’ Save locations in Western Pennsylvania, has found a way to do just that—by integrating the GusNIP nutrition incentive program into his stores. The result? Increased sales, healthier customers, and a stronger connection to the community.
A Mission-Driven Approach to Grocery Retail
For Tom Charley, serving his community has always been a top priority. His family-owned Shop n’ Save stores have been a staple in Western Pennsylvania for years, providing quality, affordable food with a focus on fresh produce. “Being locally owned, we’re dedicated to improving our customers’ lives and strengthening the community,” says Charley.
Discovering GusNIP: A Game-Changer for Customers & Business
Charley first learned about the GusNIP program through a partnership with The Food Trust and the National Grocers Association (NGA) Foundation. Initially skeptical—like many independent retailers—he quickly realized that the program wasn’t just another vendor promotion but a seamless and impactful way to support customers who rely on SNAP benefits.
“The idea of helping families access healthier food through an incentive program was something I immediately saw value in,” he explains.
How the Food Bucks Program Works
At Shop n’ Save, the GusNIP program is designed to be simple and effective. Customers using SNAP benefits receive a $2 “Food Buck” coupon for every $5 spent on fresh produce. These coupons, redeemable for additional produce on a future visit, can add up to $10 per trip. The system automatically tracks eligibility, ensuring a hassle-free experience for both customers and store staff.
The Impact on Customers: Healthier Choices, More Savings
Charley has seen firsthand how the program benefits shoppers. “They appreciate being able to earn discounts on fresh produce, which helps stretch their food dollars further,” he notes.
By encouraging repeat visits, the program has also helped shoppers incorporate more fresh produce into their diets. Customers returning to redeem their Food Bucks often purchase even more fresh fruits and vegetables, reinforcing healthier eating habits.
A Win for Business: Boosting Sales & Customer Loyalty
Beyond the customer benefits, Charley has witnessed a measurable impact on his business. Since implementing the program, Shop n’ Save has seen a 2% increase in produce sales—a significant boost in an industry where every percentage point counts.
“The program encourages customers to come back more frequently and spend more during their visits,” Charley explains. “It’s not just about the immediate sales—it’s about building a loyal customer base.”
The Champions Behind the Success
Charley credits the success of the program to strong internal champions. “I would consider myself and our produce manager as the champions for this program in our stores,” he says. Overcoming initial skepticism, Charley and his team worked closely with The Food Trust and NGA Foundation to ensure a smooth rollout, proving that retailer buy-in is essential for long-term success.
Advice for Other Retailers: Get Involved!
For other grocers considering a nutrition incentive program, Charley offers one key piece of advice: “Get involved!”
Even with initial hesitation, the program has proven to be a win-win for both customers and business. “Finding great partners like The Food Trust and the NGA Foundation are key ingredients to the success of the program, the integration can be smooth, and you’ll see positive results,” Charley emphasizes. “It’s a great way to give back to the community while increasing store sales and customer loyalty.”
Conclusion: Innovation That Makes a Difference
By embracing GusNIP and the Food Bucks program, Shop n’ Save has positioned itself as a leader in community-focused grocery retail. Through innovation, commitment, and a mission-driven approach, Charley and his team have successfully improved access to fresh produce for SNAP customers—while also strengthening their business.
For independent grocers looking for a way to stand out in a crowded market, nutrition incentive programs like GusNIP may just be the key to success.